The offer, in full
Revenue Infrastructure Sprint.
4 weeks. Fixed scope. $12,000 flat.
A working, measurable list-to-mailbox motion designed to support a target of 5–15 qualified conversations per week — without manual list work. Plus a map of everything else leaking pipeline.
Two observations, not a pitch.
Week by week
A deliverable every week. Something you keep, no matter what.
Week 1
Teardown
See the motion exactly as it is — and measure where it leaks.
- Findings doc
- Leak-cost model
- Architecture map
Deliverables
- Full audit of the list-to-mailbox path, tool by tool.
- Instrumentation: a real number against each stage (input, output, loss).
- A ranked findings doc — every leak with its estimated monthly cost.
- The week-1 decision point: continue, or take the week-one exit.
Weeks 2–3
Ship the motion
Turn the highest-leak stages into a working, measured motion.
- Working motion
- Health dashboard
- Runbook v1
Deliverables
- Fix the top-leaking stage first, then compose the rest around it.
- Caching, dedupe, key stability, and verification wired in — credits stop bleeding.
- Deliverability hardening: auth chain, warmup, cadence, fallbacks, monitoring.
- A dashboard you can actually read: pipeline health in one screen.
Week 4
Build plan
Sequence everything else, so the motion survives without me.
- Prioritized roadmap
- Ownership matrix
- Final runbook
Deliverables
- The remaining gaps, prioritized by leverage, each with an effort estimate.
- A clear split: what your team owns vs. what needs an engineer.
- A runbook covering the next tool change, the next provider swap, the next rep.
- A handoff walk-through — the motion explained, not just delivered.
Scope
What the sprint includes — and what it doesn’t.
The sprint builds and measures the infrastructure. What the system produces still depends on targeting, offer, copy, and sales execution — the sprint makes each of those measurable; it doesn’t replace them.
Included
- GTM stack teardown
- Data-flow and systems diagnosis
- ICP and list-logic implementation
- Data cleaning and deduplication
- Enrichment orchestration
- CRM integration
- Outbound-system integration
- Monitoring and instrumentation
- Documentation and handover
Not included, unless explicitly agreed
- Full brand strategy
- General marketing strategy
- Long-form copywriting
- Paid media management
- Acting as an SDR
- Guaranteeing replies, meetings, or revenue
Downside, capped
The week-one exit.
Why the exit exists
- It aligns the risk. I take the downside; you keep the upside.
- It forces an honest week 1. The findings have to stand alone.
- It’s the cleanest possible exit if the right answer is “not yet.”
Either way
What you walk away with.
Two outcomes, both defined up front. No surprise scope, no hostage artifacts.
If you continue
$12,000 flat- A working list-to-mailbox motion, measured and monitored.
- A system built to support a target of 5–15 qualified conversations per week — without manual list work.
- The findings doc, the dashboard, and the runbook.
- A sequenced plan for everything else leaking pipeline.
If you take the week-one exit
$3,000 after week 1- The full week-1 findings doc — yours, paid for.
- The leak-cost model, ranked and estimated.
- The architecture map of your current stack.
- Clarity on whether a sprint, a hire, or a tool change is the right next move.
Questions before you book? Email ruslan@gtmplumber.com.
The next step
Worth a 20-minute stack review?
Two observations, not a pitch. If it's not useful, we end at 20 minutes — and you keep them.