GTM infrastructure · fixed-scope sprint
Turn your GTM stack into a working revenue system.
Senior engineering for B2B SaaS teams whose data, automation, routing, and outbound processes are fragmented, unreliable, or held together by manual work.
Two observations, not a pitch.
The problem
What the team says vs. what it’s actually costing you.
Every line below is a leak. Each one is measurable, and each one is almost always cheaper to fix than to keep paying for.
They say
It’s costing them
“Our lists are dirty, so half the team’s day is list work.”
Reps spend 30–40% of selling time on data plumbing - the most expensive people doing the lowest-value work.
“Enrichment looks cheap per credit but the bill keeps climbing.”
Bad keys and no caching mean you pay to enrich the same record three times, and to send to records that were never real.
“Deliverability is a vibe - nobody can tell me if we’ll land.”
One bad sending domain trains mailbox providers to distrust you, and quietly cuts reply rates across the whole book.
“We bought Clay / Smartlead / [tool], it still doesn’t produce.”
Tools don’t compose themselves. A stack with no architecture is a stack with no pipeline.
“We can’t tell what’s leaking, only that pipeline is short.”
Without a number per stage, you optimize the wrong thing - usually by spending more on the same broken motion.
The offer
Revenue Infrastructure Sprint.
4 weeks. Fixed scope. $12,000 flat.
Outcome
A working, measurable list-to-mailbox motion designed to support a target of 5–15 qualified conversations per week - without manual list work. Plus a map of everything else leaking pipeline.
- Duration
- 4 weeks
- Price
- $12,000 flat
- Engagement
- Fixed scope
- Week-one exit
- $3,000
Who you’re hiring
A senior engineer, not an agency.
Much of this work was completed inside operating SaaS companies, so client and employer details are sometimes anonymised. The systems, constraints, and outcomes are real.
The consultant
One senior engineer
20+ years building production systems - software engineering, infrastructure, SaaS platforms. Former CTO. Founding engineer on a GTM stack, end to end: CRM, enrichment, outbound, and the automation between them.
Representative work · enrichment
A vendor-agnostic enrichment pipeline integrating multiple data providers - deduplication, caching, Salesforce synchronisation, filtering, instrumentation, and scheduled batch processing.
Representative work · volume
Queue-based job pipelines for high-volume contact and account processing, integrated with Salesforce, Intercom, Stripe, and analytics - monitored, instrumented, and reported through a data warehouse.
How it works
Teardown first. Then ship. Then plan.
No big-bang. Each week produces something concrete you keep, regardless of what comes next.
Teardown
A documented, instrumented map of your list-to-mailbox motion, with every leak ranked by what it costs.
Ship the motion
A working, measured list-to-mailbox motion - caching, dedupe, verification, and deliverability hardening wired in.
Build plan
A sequenced plan for everything else, a runbook, and a clear split between what your team owns and what needs an engineer.
Downside, capped
The week-one exit.
Against the alternatives
What this is, and what it isn’t.
vs. a $160–200k GTM engineer hire
- Start next week - not after a 3-month search.
- Senior, opinionated, already fluent in the toolchain.
- No equity, no severance, no ramp. You’re not making a bet on a person; you’re buying a result.
vs. a Clay agency
- Agencies build tables. I build systems.
- A table is a spreadsheet that breaks. A system is a motion that composes and survives.
- You keep the architecture and the runbook - not a dependent relationship.
Questions & objections
The things you’d ask in the second email.
$12k is a lot.
It’s less than one rep-quarter of manual list work, and a fraction of one month of a senior hire. The week-one exit caps the downside at $3,000 - you keep the findings either way. What you’re buying is infrastructure: a measured motion built to support a target of 5–15 qualified conversations a week, without manual list work.
Will this guarantee meetings?
No, and you should distrust anyone who says otherwise. Replies depend on targeting, offer, copy, sender reputation, and sales execution. The sprint builds and instruments the system those outcomes run on - so each of them becomes a number you can see and fix. Full scope, including what’s explicitly out, is on the sprint page.
We’re already deep in [tool].
Good - this isn’t a rip-and-replace. The sprint is tool-agnostic: it works inside Clay, Smartlead, Apollo, Outreach, HubSpot, Salesforce, or whatever you’ve standardized on. We fix the architecture between your tools, not the tools themselves.
We need someone full-time, not a sprint.
Then this is the fastest way to brief that future hire. Week 1’s teardown is a hiring spec; week 4’s plan is their first quarter. Most teams come out of the sprint realizing they needed the system more than the seat.
Where are you / what timezone?
Standups are async and the work lands in your inbox by morning - you’re never waiting on me to be at a keyboard. Reviews happen on your calendar.
How do we start?
One call, 30 minutes. I bring two observations about your stack, not a pitch. If it’s useful we talk about the sprint; if it’s not, you keep the observations.
The next step
Worth a 30-minute stack review?
Two observations, not a pitch. If it's not useful, we end at 30 minutes - and you keep them.